THERON AUTHORIZED DEALERSHIP OPPORTUNITIES.
-
- USA and International dealerships will receive a 10% rebate on all sold products.
- High-volume dealerships can receive up to 15% rebates on all sold products.
- USA: Two dealerships per U.S. State only. The United States consists of 50 states and 14 territories.
- All other countries by strict request only. See below. There are 195 widely recognized countries in the world
- Typically 1 dealership per country/state/territory, unless
1. large population or
2. large surface area.
On these exceptions, we will allow up to 3 dealership locations.
United States of America dealership regulations:
To start and maintain a Theron Energy Dealership business in the USA, you must have the following:
- Investment capital to start a Approved Dealership $1,500,000 USA
- Approved licensing to be a Theron Energy Dealership.
- All shipping costs will be borne by the dealership from the manufacturing plant locations.
- An approved business model including name, location, staff, corporate structure, and business liquidity.
- An approved building with a showroom to store and showcase all equipment.
- Approved and qualified staff to sell and administer and also install all equipment.
- Active fully operational online and marketing and sales tools etc. to sell equipment.
- Maintenance, Warranty, and Liability: The Dealer assumes sole responsibility for all costs associated with installation, routine maintenance, and warranty labor. While Theron Energy provides the replacement parts for manufacturer defects as per our limited warranty, all labor costs, travel expenses, and onsite troubleshooting expenses are the exclusive liability of the Dealer.
- Indemnification: The Dealer agrees to indemnify and hold Theron Energy LLC harmless against any and all claims, damages, or legal liabilities arising from faulty installation, improper maintenance, or local grid interference caused by the Dealer’s staff.
- Maintain ongoing orders to comply with the dealership license.
- Make payments as per invoicing (C.O.D, Bank Wire Transfer) on time.
- Maintain Dealership Requirements as listed below and uphold all terms and conditions always.
U.S.A DEALERSHIP REQUIREMENTS
To become a USA Dealership selling our products you must agree to and comply with the following stipulations that is now binding upon you thru Theron Energy LLC:
- By signing up and registering on this website of Theron Energy LLC, you agree that any and all names used by Theron Energy LLC is incorporated in this agreement; and that you are legally binding yourself as well as your company and any and all persons to this agreement and our terms and conditions.
- For purposes of this contract and agreement you agree that Theron Energy, Theron H2O, Theron Generators and/or any name found in our stationary and/or literature and/or correspondence and/or online presence or elsewhere is solely the property of Theron Technologies LLC and any and all names used by us that includes the name Theron is part of this company Theron Technologies LLC by and through our Trust namely THERON INTERNATIONAL FOUNDATION.
- If a dealer accidentally connects a Theron system to the grid (even for backup), they lose their CREU status immediately and become subject to FERC and DOE oversight. No dealership will allow any of our products to be connected to the grid ever, not by the dealership, any contractors, or customers ever.
- There cannot be more than 2 dealerships per USA State/territory.
- There cannot be more than 2 dealerships per International Country. (Larger countries with bigger populations – special arrangements can be made. Contact us.)
- A Dealership is not allowed to sell outside your own geographically approved area of operation. If you were approved for a country, you may only sell in that country.
- A Dealership must be a licensed and approved legal company in your own country.
- An initial investment of $1,500,000.00 is required to become a USA-based dealership of Theron Energy.
- A Dealership must purchase a minimum of 8 generators to start as an approved dealership. Minimum 2 Home, 2 Commercial, 2 Industrial, and 2 Mobile Generators. (Special arrangements can be made if you as dealership, purchase ATMAG GENSETS)
- A Dealership order cannot double order the same unit on your initial order, within 30 days from opening as a new dealership.
- A Dealership must purchase a minimum of 3 generators per month, every month to remain an approved dealership. (Special arrangements can be made if you as dealership, purchase ATMAG GENSETS)
- Different incentive programs exist for Dealerships selling high volumes. (Contact our company staff.)
- A Dealership must provide the licensed professional service at all times to your customer(s).
- A Dealership must use only licensed electricians to install any and all generators.
- A Dealership must protect, defend and uphold the name and product and reputation of the Theron Energy brands.
- No persons or company or anyone is allowed to copy and/or reverse engineer and/or duplicate in any way shape or form any Theron Energy or Theron Energy equipment or generator(s) and product(s), now or ever. By viewing any of our content or products and/or signing up as a dealer and/or affiliate and/or registering on our site(s), you agree to this and will protect and defend any and all interests of Theron Energy LLC as well as our Terms and Conditions and Policies.
- Any and all marketing materials must be submitted and approved by Theron Energy LLC before being used by a Dealership.
- Strictly follow all Theron Energy guidelines, policies, and terms of conditions and rules and regulations at all times.
- Install, service, and/or maintain all products and services of Theron Energy.
- Protect and safeguard all products and services of Theron Energy for the benefit of Theron Energy exclusively.
- All Dealerships will receive a 10% commission rate per generator sold.
- Dealerships or any entity or person(s) are not allowed to alter or adjust any pricing of any product(s) as found on www.therongenerators.com at any time without written permission.
- No corporate or other discounts posted here or elsewhere apply to a new dealership.
- All initial order payments must be made via your company’s bank-certified check or electronic wire transfer.
- Once you register to become a dealership, all relevant dealership registration documents must be signed, notarized and dated by you and Theron Energy LLC.
- All dealership approvals and the rights and/or privilege to become and/or remain a dealership is solely up to the discretion of Theron Energy LLC and will be reviewed on a monthly basis for compliance and participation.
- Dealership entry and/or participation is dependent on these and other requirements from Theron Energy and can change at any time without notification. Please check this website frequently to stay up to date.
- To start your approval process, please register for a business account by visiting www.theronenergy.com. Note, you must register for a DEALERSHIP account to start the approval process.
- Note: Currently all initial dealership orders may take approximately 30 up to 180 days to fill.
- Dealership approval and/or participation is solely at the discretion of Theron Energy LLC and dealerships agree to follow the Theron Energy Terms and Conditions on our website as well as marketing guidelines and sales and installation stipulations. Any violation is grounds for automatic termination and possible legal sanctions.
- Basic dealership remuneration is structured as 10% of the gross sales value of any and all generators.
- Dealerships with high volumes or sales staff incentives can reach a threshold of up to 15% of gross sales values above $1B annually.
-
Data Privacy & Connectivity Compliance:
-
Because Theron Energy systems utilize smart-monitoring technology, Dealers must comply with all regional data privacy laws.
USA (CCPA): Dealers must provide customers with a “Right to Know” regarding any energy usage data collected by the system. -
International (GDPR): For all European and UK dealerships, the Dealer acts as the “Data Controller.” You must ensure that all machine-to-cloud data transmission complies with GDPR encryption standards. Theron Energy’s monitoring software is pre-configured for “Privacy by Design,” but the Dealer is responsible for local data-handling disclosures to the end-user.
-
![]()
INTERNATIONAL ENERGY LAWS & COMPLIANCE
European Union & UK: Dealers must operate as “Independent Power Enclaves.” Under REMIT and local deregulation, you may provide power to commercial entities, but you must remain “islanded” to avoid the heavy capital requirements of a National Retail Supplier License.
The “Islanded” Global Standard: In most jurisdictions (Canada, Japan, Australia), generating power for a private client on their own property is classified as “Self-Generation.” By maintaining an off-grid (Islanded) status, Theron Dealers bypass the need for government-mandated “Grid Access Agreements” and “Wholesale Market Participation” fees.
IP Protection: The $3,000,000 international fee includes a mandatory Legal Defense & IP Monitoring Fund to protect Theron’s ELF and Brushless DC technology within your specific territory.
- Disclosure Laws: Countries like France, Spain, and Australia have mandatory pre-contract disclosure laws similar to the US FDD. A “one-size-fits-all” agreement on a website like ours might be legally unenforceable in these jurisdictions without local law adjustments. Therefore, our new policy is if you reside in or/and wish to acquire a dealership from us, but your local laws are in direct conflict or worse, to a standard contract like this, you are prohibited and barred from applying for a dealership, or buying any products from THERON ENERGY.
- Maintenance & Warranty Liability: Our list requires “qualified staff to install.” If you or your customer has a maintenance or warranty issue, any and all costs are yours as the dealer to be liable for. Should our product fail for any reason, the only liability we have is for you to pay for shipping costs and for THERON ENERGY, should you choose so, to replace the product with a replacement unit.
- Data Privacy (GDPR/CCPA): Since these generators are likely “smart” or connected for monitoring, THERON ENERGY is collecting data from international users. We have included and are trying to comply with the GDPR/CCPA privacy rules in Europe and elsewhere regarding the energy data we collect. It is your responsibility to review our legal disclosures in the Privacy Policy posted on our website, and if found to be insufficient for your region or country, you are not allowed to use our website(s) or products or do any business with us, now or in the future.
- Retail Market Liberalization: Most European nations have fully deregulated retail markets, allowing independent suppliers (dealerships) to sell electricity to consumers.
- Licensing and Compliance: Retailers must obtain licenses from national regulators (e.g., Ofgem in the UK). These licenses require adherence to consumer protection laws, data privacy, and sometimes minimum financial stability standards.
- REMIT Compliance: The Regulation on Wholesale Energy Market Integrity and Transparency (REMIT) applies to all market participants, prohibiting insider trading and market manipulation.
- Grid Access: Independent sellers must arrange for access to the distribution network through the Distribution System Operator (DSO), which is often separate from the supply entity.
- Provincial Jurisdiction: Energy regulation is handled provincially.
- Retailer Licensing: Provinces like Alberta and Ontario have deregulated retail markets where independent retailers (dealerships) can sell to consumers. These retailers must be licensed by provincial boards (e.g., Alberta Utilities Commission).
- Cross-Border Sales: If a Canadian dealership sells to the USA, they must obtain export permits from the Canada Energy Regulator and report monthly, with sales subject to both Canadian and U.S. federal laws.
- Partial Deregulation: Japan has moved toward a partially deregulated market, allowing new entrants (PPS – Power Producer and Supplier) to sell electricity to residential and commercial consumers, although incumbent utilities still hold significant power.
- Metering and Switching: Regulations are focused on enabling smart meter technology and simplifying the process for consumers to switch suppliers.
- Environmental and Safety Standards: Even if a “consumer-regulated” or private, isolated grid is used, they are universally subject to local environmental, building, and safety codes.
- Import/Export Restrictions: If the electricity is generated in one country and sold in another, it is subject to customs regulations and specific cross-border trading, which requires navigating local grid reliability standards.
- Contractual Requirements: Many jurisdictions require that contracts for selling electricity to consumers contain specific clauses detailing pricing, termination, and supply obligations to prevent deceptive practices.
FOREIGN DEALERSHIPS (Outside the USA)
Foreign countries and territories outside the USA, dealership regulations:
To start and maintain a Theron Energy Dealership business outside the USA, you must have and comply to the following:
- Investment capital to start a Approved Foreign Dealership $3,000,000 US
- Approved licensing to be a Theron Energy Dealership.
- All shipping costs will be borne by the dealership from the manufacturing plant locations.
- If a dealer accidentally connects a Theron system to the grid (even for backup), they lose their dealer status immediately and become subject to International Energy oversight. No dealership will allow any of our products to be connected to the grid ever, not by the dealership, any contractors, or customers ever.
- An approved business model including name, location, staff, corporate structure, and business liquidity.
- An approved building with a showroom to store and showcase all equipment.
- Approved, licensed, and qualified staff to sell, administer, and install all equipment.
- Active, fully operational online and marketing and sales tools, etc., to sell equipment.
- Approved, licensed, and reliable staff to install and maintain equipment ongoing.
- Maintain ongoing orders to comply with the dealership license.
- Make payments as per invoicing (C.O.D, Bank Wire Transfer) on time.
- Maintain Dealership Requirements as listed below and uphold all terms and conditions always.
![]()
FOREIGN DEALERSHIP REQUIREMENTS
To become a Foreign Dealership selling our products, you must agree to and comply with the following stipulations that are now binding upon you through Theron Energy LLC:
- By signing up and registering on this website of Theron Energy LLC, you agree that any and all names used by Theron Energy LLC are incorporated in this agreement; and that you are legally binding yourself as well as your company and any and all persons, to this agreement and our terms and conditions.
- For purposes of this contract and agreement you agree that Theron Energy, Theron H2O, Theron Generators, Theron Technologies, and/or any name found in our stationary and/or literature and/or correspondence and/or online presence or elsewhere is solely the property of Theron Energy LLC and any and all names used by us that includes the name Theron is part of this company Theron Energy LLC by and through our Trust namely THERON INTERNATIONAL FOUNDATION.
- There cannot be more than 13 dealerships in Canada.
- There cannot be more than 2 dealerships per International Country. (Larger countries with bigger populations – special arrangements can be made. Contact us.)
- A Dealership is not allowed to sell outside its own geographically approved area of operation. If you were approved for a country, you may only sell in that country.
- A Dealership must be a licensed and approved legal company in your own country/state/region/territory.
- An initial investment of $3.000,000.00 is required to become a NON-USA-based dealership of Theron Energy.
- A Dealership must purchase a minimum of 8 generators to start as an approved dealership. Minimum 2 Home, 2 Commercial, 2 Industrial, and 2 Mobile Generators. (Special arrangements can be made if you, as a dealership, purchase ATMAG GENSETS)
- A Dealership order cannot double-order the same unit on your initial order, within 30 days from opening as a new dealership.
- A Dealership must purchase a minimum of 3 generators per month, every month to remain an approved dealership. (Special arrangements can be made if you, as a dealership, purchase ATMAG GENSETS)
- Different incentive programs exist for Dealerships selling high volumes. Contact our company staff.
- A Dealership must provide the licensed professional service at all times to the customer(s).
- A Dealership must use only licensed electricians to install any and all generators.
- A Dealership must protect, defend, and uphold the name and product and reputation of the Theron Energy brands.
- No persons or, company, or anyone is allowed to copy and/or reverse engineer and/or duplicate in any way, shape, or form any Theron Energy or Theron Energy equipment or generator(s) and product(s), now or ever. By viewing any of our content or products and/or signing up as a dealer and/or affiliate and/or registering on our site(s), you agree to this and will protect and defend any and all interests of Theron Energy LLC as well as our Terms and Conditions and Policies.
- Any and all marketing materials must be submitted and approved by Theron Energy LLC before being used by a Dealership.
- Strictly follow all Theron Energy guidelines, policies, terms of conditions, and rules and regulations at all times.
- Install, service, and/or maintain all products and services of Theron Energy.
- Protect and safeguard all products and services of Theron Energy for the benefit of Theron Energy exclusively.
- All Dealerships will receive a 10% commission rate per generator sold.
- Dealerships or any entity or person(s) are not allowed to alter or adjust any pricing of any product(s) as found on www.therongenerators.com at any time without written permission.
- No corporate or other discounts posted here or elsewhere apply to a new dealership.
- All initial order payments must be made via your company’s bank-certified check or electronic wire transfer.
- Once you register to become a dealership, all relevant dealership registration documents must be signed, notarized, and dated by you and Theron Energy LLC.
- All dealership approvals and the rights and/or privileges to become and/or remain a dealership are solely up to the discretion of Theron Energy LLC and will be reviewed on a monthly basis for compliance and participation.
- Dealership entry and/or participation is dependent on these and other requirements from Theron Energy and can change at any time without notification. Please check this website frequently to stay up to date.
- To start your approval process, please register for a business account by visiting www.theronenergy.com. Note, you must register for a DEALERSHIP account to start the approval process.
- Note: Currently, all initial dealership orders may take approximately 30 up to 180 days to fill.
- Dealership approval and/or participation is solely at the discretion of Theron Energy LLC, and dealerships agree to follow the Theron Energy Terms and Conditions on our website, as well as marketing guidelines and sales and installation stipulations. Any violation is grounds for automatic termination and possible legal sanctions.
- Basic dealership remuneration is structured as 10% of the gross sales value of any and all generators.
- Dealerships with high volumes or sales staff incentives can reach a threshold of up to 15% of gross sales values above $1B annually.
-
Data Privacy & Connectivity Compliance:
-
Because Theron Energy systems utilize smart-monitoring technology, Dealers must comply with all regional data privacy laws.
USA (CCPA): Dealers must provide customers with a “Right to Know” regarding any energy usage data collected by the system. -
International (GDPR): For all European and UK dealerships, the Dealer acts as the “Data Controller.” You must ensure that all machine-to-cloud data transmission complies with GDPR encryption standards. Theron Energy’s monitoring software is pre-configured for “Privacy by Design,” but the Dealer is responsible for local data-handling disclosures to the end-user.
-
Continuation of agreement for foreign companies if outside the U.S.A.
- Must register on our website as a foreign licensed company.
- All current company documentation must be submitted for the validity of your company.
- A separate foreign company/owner/dealer agreement must be signed and notarized.
- New foreign dealerships must make purchases via Bank Wire EFT.
- New foreign dealerships must make generator purchases according to the foreign dealership agreement that is signed upon dealership formation, per Theron Energy. (The initial purchase volume includes all listed units.)
- Foreign Dealerships operate and are at the sole discretion of Theron Energy.
- An initial investment of $3,000,000.00 is required to become an International (outside the USA) dealership of Theron Energy. (due to possible product infringements/copyright issues)
- A Dealership must purchase a minimum of 8 generators to start as an approved dealership. Minimum 2 Home, 2 Commercial, 2 Industrial, and 2 Mobile Generators.
- A Dealership order cannot double-order the same unit on your initial order, within 30 days from opening as a new dealership.
- A Dealership must purchase a minimum of 5 generators per month, every month, to remain an approved dealership.
- Additional stipulations are included in the Foreign Dealership Agreement forms. Please apply to get more information.
![]()
To get started,
- Please register as a Dealership of Theron Energy.
- Contact us for the validation of your company/business and approval.
- Get all Dealership papers signed, authorized, and notarized.
- Make the dealership validation payment in full.
- Select products from our catalog and place your Dealership’s first order.
- Maintain your Dealership Authorization by consistently meeting all ongoing legal, contractual, and other requirements.
- Call us to make all this happen and get approval first as a new dealership, including the controlling region of your dealership. Call (561) 853-6892
To get started, please file your application below.
